Hotstack What we help with
Things we can handle around whatever we build for you. They carry no separate price: they are part of the work you order.
Being found
So that someone searching your name or your trade finds you, and sees something true.
- Google Business ProfileCategory, opening hours, address and phone number correct and current.
- Titles and descriptionsWhat a search result shows about your pages is written, not left to chance.
- Structured dataFor machines to read: that you are a business, with an address and hours, built only from what the page already shows.
- Sitemap and a technical passLoading, mobile view, broken links, what a crawler sees and what it misses.
- AI searchWhat ChatGPT and the rest say about you. If it is wrong, there is usually something on the site to fix.
- Directories and listingsWherever your company name appears, so the address and phone number match everywhere.
Words and offer
So the site says what you do, for whom, and for how much, in your customers' words.
- The words on the pageWhat a visitor actually reads. Your sentences, not industry jargon.
- Editing what you haveIf you already have copy, we shorten and straighten it. We do not rewrite for the sake of it.
- What belongs on the siteWhich question gets answered where, and what can be left out.
- Wording the offerWhat you get, for how much, and what is not included. The last one matters most.
- In two languagesHungarian and English if your business needs it. Written, not machine-translated.
Structure
So a visitor finds what they came for and can reach you before they change their mind.
- Pages and menuWhat deserves its own page, what fits on one, and where each thing belongs.
- The path to an enquiryWherever someone arrives, they should end up able to call or write.
- FormsShort, working on a phone, and actually arriving. We test that last part.
- Phone number and addressOne tap, on every page, usable from a phone.
- Mobile viewNot a shrunken desktop page. Most visitors arrive on a phone.
Measurement
So you can see how many people got in touch and where from, instead of deciding on a hunch.
- Analytics setupIf you want it. With the privacy notice and cookie handling that go with it.
- Tracking enquiriesHow many forms and calls came in, and from which page.
- What is worth looking atA few numbers you check monthly. Not a dashboard nobody opens.
- Comparing two versionsIf there are enough visitors for it to mean anything. If there are not, we say so.
Competition
So you know what the same trade one street over says about itself, and what yours should say instead.
- Going through competitorsWhat they promise, what they publish, what they leave out.
- What is different about youThis is what belongs on the first screen of the site.
- Showing pricesPublish them or not. There are arguments both ways, and we talk it through.